AESP Spring Conference: Marketing and Implementation

Monday Apr 29, 2013 - Wednesday May 1, 2013 Presented by Association of Energy Services Professionals
Dallas

What does it take to create, market and implement effective demand response and energy efficiency programs? What tactics are proven to work and what's emerging on the horizon? What are the pitfalls to avoid and new strategies to embrace? What is the latest thinking on customer behavior change? If you are a program implementer or marketer wanting to know the answers to these and other questions, then the AESP Spring Conference is for you! We will discuss current issues, case studies, best practices, and the latest concepts and technologies in the areas of program implementation and marketing. Come to Dallas and get inspired!

Go to event web site

 

Event Information

Location: Dallas, TX
Venue: Westin Galleria
Event Price: 795.00 (USD)

Organizer Information

Association of Energy Services Professionals
Contact Name: Adeline Lui
Phone:  480 704 5900
 

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REGISTER TODAY


CONFERENCE COSTS

$595 AESP members
$795 non-members*
*(includes 1-year individual AESP membership)

Online registration closes on April 15. After April 15, registration will be an additional $100.

Group members can pay with points, contact claudia@aesp.org

 

SPONSORS

Host Utility
Oncor

Media Partner
Energy Central

 

EXHIBITORS & ADDITIONAL SPONSORS*

AESP Foundation
AM Conservation
A-TEC Energy
Cadmus
CLEAResult
Cross Country
Embertec
Energy Platforms
EnerNOC
Franklin Energy Services
GDS Associates
HY Connect
Lime Energy
Lockheed Martin
Mad Dash
Nexant
Niagara Conservation
NTC
Oncor
Opinion Dynamics
Pulse Energy
Resource Action Programs
SAIC
ShowerStart
SmartWatt Energy
Tetra Tech
Threshold Door to Door
TRC Energy Services
Vaughn Corporation
WECC 

*as of today. For updated list, go to aesp.org

AESP Spring Conference & Expo
Dallas, April 29 - May 1, 2013

 Marketing & Implementation:
Strategies To Supercharge Your Programs

What does it take to create, market and implement effective demand response and energy efficiency programs? What tactics are proven to work and what’s emerging on the horizon? What are the pitfalls to avoid and new strategies to embrace? What is the latest thinking on customer behavior change? If you are a program implementer or marketer wanting to know the answers to these and other questions, then the AESP Spring Conference is for you! We’ll discuss current issues, case studies, best practices, and the latest concepts and technologies in the areas of program implementation and marketing. Come to Dallas and get inspired!

CLICK HERE TO SEE THE COMPLETE CONFERENCE AGENDA

Keynote Speaker: Dan Norris, Influence at Work
To create and sustain practical change, we need to understand the workings of the influence process. A vast body of scientific evidence exists on how, when, and why people say yes -- which is the focus of the top-selling book “Influence: Science and Practice.” Dan will outline the six universal principles of influence – those that are so powerful that they generate desirable change in the widest range of circumstances. Learn what these six principles are and how you can apply them to build powerful and compelling programs that modify customer bahavior and bring results!

Special Pre-Conference Utility-only Roundtables -- Discuss common issues and potential solutions with your utility peers at roundtables organized by subjects.

Just a sample of what you will experience…
• Harnessing competition to drive greater program success
• Combining emerging concepts in DR with consumer engagement and technology
• Segmentation: Slice the pie to get what you want
• Behavior change through direct load control
• DSM collaborative groups - Working together for better programs
• Converting “Likes” to kilowatt hours and gigajoules
• Build a great co-op marketing program - contractors will come
• Best practices for marketing and implementing on-bill financing
• Trade ally research as a foundation for new marketing strategies
• Energy Management Team Facilitators: Dedicated consultants help EMTs achieve savings

REGISTER TODAY AT aesp.org

Add a Training Course While You’re Here

Pre-Conference Training, April 29
Overview of the Principles of Demand-side Management, 1 day
$545 ($495 for AESP members)

Post-Conference Training, May 1-2
Strategic Marketing of your Energy Efficiency Programs, 1.5 days
$795 ($695 for AESP members)

 

Westin Galleria Dallas
13340 Dallas Parkway, Dallas, TX 75240
(972) 934-9494
Reserve your room by April 12 to receive the conference rate of $175.
Use Code: AESP Spring Conference

Need Justification? Click here to use our template and cost breakdown calculator to present a case for attending the conference.

For reasons beyond our control it may be necessary to change portions of the program.

Association of Energy Services Professionals

 

15215 S. 48th St., Suite 170 Phoenix, AZ 85044
PHONE: 480-704-5900  - 
www.aesp.org   


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