The Microsoft SERA is intended specifically for working groups and utility executives who are focused on developing their utility’s smart grid blueprint. We believe they’ll find SERA to be required reading because it offers a specific vision, providing a method of testing the alignment of information technology with their business processes to create an integrated utility. Please join us for this webcast to understand more about SERA and how OSIsoft can help enable your utilities organization to:

• Identify and solve the integration issues facing grid and energy ecosystem advancement using the SERA road map

• Prepare for exponential increase in real-time data required to provide consumers and businesses with the tools to make timely decisions related to their power usage

• Understand the alignment of your information technology infrastructure with your business processes

Larry Cochrane brings his two decades of utilities information technology and operations systems R&D, product development and support experience to Microsoft’s Worldwide Utilities Industry as the Technology Strategist and Architect. He works daily with the global utilities community to enable broad adoption of Microsoft’s Smart Energy Reference Architecture and people-ready solutions in utilities.

Mr. Cochrane joined Microsoft from Areva where he was Vice President of Automation Systems R&D responsible for product development for substation automation, SCADA, energy management & distribution management, market management, trading and financial settlement for the electric utility industry. Through roles with Boeing, Datamax/NASA, ESCA, Alstom and Areva, Mr. Cochrane also brings direct product platform development and commercial support to the Microsoft Utilities’ team.

Mr. Cochrane holds Bachelor of Science degrees in mathematics and electrical engineering and a Master of Business Administration, all from the University of Washington.

Jon Peterson is OSIsoft's Vice President of Marketing. Jon has been with OSIsoft since 1992. He was most recently VP of Engineering, and before that led the PI server group, demonstrating strong leadership in both the PI flagship technology and product rollouts. Jon had 9 years experience working in Process Engineering before coming to OSIsoft.

Jon earned a Bachelor of Science in Chemical Engineering from Northwestern University

A researcher, writer and technology consultant for more than 30 years, Warren Causey has specialized in the utility industry since 1992. He is author of more than 25 books and his articles (by the hundreds) have appeared in the pages of leading utility industry publications. He has worked as principal-in-charge for a variety of major utility projects, including IT Performance evaluation and gap analyses for Florida Power & Light, Nstar, Xcel Energy and others. And he has headed research/ consulting projects for numerous utilities and vendors, including Northwestern Energy, Nortel and SPL WorldGroup. A frequent keynoter (on leading edge technology in information, distribution and business) at major industry conferences, he founded Warren B. Causey, Ltd., one of the most respected research/publishing/ consulting firms in the industry. He merged it with Energy Central in 2005. For more info, please visit us online: www.sierraenergygroup.net.