Energy Market Imperfections: Sizing the Fixed Price Penalty from DSM Expansion

11.02.09Brooks Albery, Principal, Opinari Research Associates, LLC
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The market for Energy Efficiency (EE) is large, highly fragmented, and includes many specific and challenging market 'imperfections' that need to be addressed before EE can live up to its full potential. This paper focuses on DSM programs as one source of EE investment and estimates the impacts of one market imperfection -- the fixed cost recovery challenge -- on kWh rates under a scenario where DSM programs expand to cover demand growth over the next decade.

The Presence of Market Failure. Current estimates put EE at around 3.5 cents per kWh equivalent. By contrast, the average current rate charged to consumers across the country is around 9.1 cents per kWh (EIA State Electricity Profiles, 2007 Edition). Assuming DSM programs mimic the overall EE cost profile and viewing DSM as a competing substitute product for fleet generation, the significant difference between these two numbers indicates the presence of market friction or market failure that has prevented changes over recent decades in investment ratios by IOUs between DSM and fleet generation. The cost differential also demonstrates an opportunity to save enormous amounts of money on energy going forward by simply incorporating more EE into our energy provisioning choices.

In a market without friction, EE demand would have expanded to offset new fleet generation until such time as EE cost advantages are eliminated. With EE costing less than half the current average kWh rates in the US, what has been the history of EE penetration within the market and what are the current sources of market friction that are preventing EE from achieving greater market penetration?

The Extent of Market Failure. The extent of market failure in the current market state is hard to estimate as the analysis requires assumptions on the level of EE demand versus fleet generation that would exist in the market today had the energy markets performed under ideal conditions over the last several decades. This analysis would require assumptions on how EE programs and kWh costs would have evolved differently under differing levels of demand growth.

Rather than attempting this analysis, reviewing past market behavior and future market opportunities is illuminating. Data from the EIA suggest that utility-based DSM programs have had modest impacts on peak demand relative to total industry demand. Since 1996, utility-based DSM programs have been generating peak demand reductions at a fairly steady rate of around 3% of total generating capacity (based on EIA Tables 8.11a and 9.1). While the utility-based programs may have impacted the acceptance and growth of EE programs by acting effectively as a sales channel promoting efficiency to the customer base, the overall financial roll of the utility-based programs has remained modest.

The potential savings associated with more aggressive use of EE have been documented through reports like Unlocking Energy Efficiency in the U.S. Economy produced recently by McKinsey. McKinsey estimates that the US could generate a 23% savings in overall energy usage by the year 2020 over a business-as-usual trend through aggressive implementation of EE. This estimate includes cumulative present value savings in energy usage for both electricity and natural gas of $1.2 trillion through 2020.



As a comparative to the McKinsey study, a review of energy trends shows that a policy goal of satisfying all demand growth for kWh (limiting the analysis to the electricity market) between 2010 and 2020 would yield savings of 4.1 quad in fleet kWh demand with reduced kWh sales of $353 billion (area A in Chart 1). Assuming EE costs remain level at 3.5 cents per kWh equivalent, the $379 billion in reduced kWh sales are offset by $145 billion in EE expenditures for a net savings of $234 billion for the economy over this time period (ignoring profits built into current kWh rates).

An important complicating assumption is the rate at which increasing investments in EE would close the cost advantage that EE currently enjoys. As EE expenditures ramp up, investments will flow to more marginal EE programs up to the point where the value derived from EE would equate to the value provide by fleet generation. If EE costs increase to from 3.5 cents to 9.1 cents per kWh equivalent from 2010 to 2020, the cumulative economic benefits are reduced to $77 billion.

Assuming that EE costs per kWh equivalent more than double over a period of significant expansion in demand for EE is pessimistic as the increased demand will logically lead to innovations that expand EE utilization at reduced costs. This pessimistic scenario is offered to provide both upper and lower limits on expected savings from increased EE utilization. An interesting area of study going forward is the impact of escalating EE demand on underlying costs as EE expenditures ramp up.

Market Imperfections. What stands in the way of taking fuller advantage of EE? Simply put, if all customers and suppliers had full information and zero transaction costs for implementing all energy utility generating products -- including EE -- the market would move to equate the value derived for each product utilized (allocative efficiency). So why is this not happening?

There are many causes for market imperfection in the EE market and many of these causes receive excellent treatment in the McKinsey study. A primary market failure involves regulatory structures that do not allow IOUs to earn additional profits by introducing more EE in the market through DSM programs. This topic has also received considerable coverage over the years yet the number of states and programs that address this market failure are very few.

The McKinsey study breaks the barriers out into fundamental attributes of the EE market and into an "Opportunity-Specific" category, which is further broken into Availability, Behavioral, and Structural barriers. My focus here is on a single structural defect associated with the impact of recovering fixed costs through usage sensitive rates. Having quantified the impact of this challenge, how to address the concerns around fairness and efficiency that the industry must address before significant expansion in EE utility-based programs is possible must be addressed.

The Dilemma of Rate Increases. Implementing lower cost EE programs has the undesirable impact of increasing per-kWh rates for IOUs over the short run. The existing structure of both the electricity industry and the regulatory rules controlling pricing and cost recovery provide this curious result. The supporting pillars for this structural defect are as follows:

  • Utilities have large fixed costs built into usage sensitive rates;
  • The vast majority of state regulatory systems do not include straight fixed/variable pricing structures that break out fixed costs from usage sensitive kWh sales; and,
  • Utilities' IRPs include significant margins to ensure peak demand is provided without interruption and include purchased power with very long contracts.
Under these conditions, an IOU is typically set to meet its power supply needs for many years into the future with the planned additions of large and 'lumpy' capital investments as demand increases. A rise in expenditures on EE programs in the interim increases total resource expenditures and expenses over and above existing capacity already in place and available to meet demand. Until a planned large fleet generation addition is actually avoided, investments in EE create an increase in total spending on energy above IRP.



The EE investments only avoid the variable costs associated with the fleet generated kWh that are supplanted by EE. The financial math associated with this effect is that total expenditures to meet overall energy demand are increased over the short run even though the EE programs may actually costs less than half of current kWh rates when reviewed from an average total cost perspective.

A simple example is presented in Table 1. This table shows a utility that has 80% fixed costs and 20% variable costs associated with the sale of fleet generated kWh. This scenario assumes that the current rate per kWh is 9.1 cents per kWh and fuel input and other variable costs equate to 1.8 cents per kWh (20%). Introducing new DSM programs that reduce overall demand by 5% will serve to increase usage sensitive kWh rates by 4.2% under these conditions. The rate impact increases to 6.2% if none of the EE costs of 3.5 cents per kWh equivalent are paid by the EE beneficiaries but are instead added into rate base. This end result is provided solely to show the overall impact on costs, however, as participants in utility-based DSM programs typically pay a sizeable percentage of the total costs.

This scenario shows that total costs are increased for providing the combined total energy 'utility' expressed by kWh from fleet generations and kWh equivalents from EE. Even though EE costs less than 50% of total average fleet generation costs, it is the comparison of incremental costs for existing kWh capacity against total costs for new EE investments that becomes relevant for determining pricing impacts. The existing fixed and operational costs built into usage sensitive rates must be weaned out of the pricing structure through amortization over time or through fixed/variable pricing in order to reduce the impacts of the EE programs on usage sensitive rates.

EE programs drive down overall costs at the point where EE programs offset the need for new fleet generation capacity. At this critical juncture, the combined fixed and variable costs associated with the new fleet generation investments are compared equitabily against total EE costs. A current example from Florida provides a good perspective here. In a docket pertaining to additional DSM programs, one Florida utility showed an average increase in rates of 0.338% associated with an incremental DSM quantity of 1.3% of peak over a 9 year planning horizon (Florida docket 080407-EG). The rate increases are over and above the utility's current IRP plans which utilize existing capacity and purchased power to meet margin requirements over the next decade. It is only in year 10 of the program, when a planned addition to fleet generation is avoided, does the price calculation become favorable turning into a 0.271% decrease in rates. This example clearly shows the negative impact associated with incremental spending to produce energy (in this case energy avoidance through kWh equivalents) when compared to existing IOU long term capacity planning.

DSM Price Impact Elasticity. Estimates of DSM program impacts on rates can be generated by varying either the percentage of fixed versus variable costs built into rate structures or the level of demand aviodance relative to total. Using the simplified scenario outlined above and changing the levels of variable costs while holding demand avoidance at 5% produces Chart 2.



This analysis is based on the situation where existing demand is reduced through EE programs leading to an overall reduction in kWh sales. Situations where kWh growth is offset by EE programs will need to compare EE costs to proposed spending on incremental fleet generation capacity over the relevant time horizon. If no incremental fleet capacity is needed, the comparison will be between largely fuel cost-based incremental costs for fleet kWh and total EE program costs.

Perhaps a more interesting chart holds the percentage of incremental costs flat at 15% while changing the level of avoided demand. This relationship is depicted in Chart #3 and allows for a very rough estimate of rate impacts associated with the fixed cost penalty with varying amounts of demand avoidance.



This style of analysis should allow regulators to assess at a high level the size of fixed cost penalty rate payers will face given the percentage of avoidable costs and the level of DSM planned for implementation under conditions where no new fleet generation capacity is avoided.

How Big A Deal is the Fixed Cost Penalty? Offsetting all projected growth in kWh demand for the US economy using EE at 3.5 cents was discussed as a scenario above. The level of rate impact will be associated with both factors: 1) the fixed cost penalty; and, 2) the savings from using lower cost EE programs. Using data from the EIA and the simplified analysis in this paper, impacts on national rates associated with eliminating all demand growth through EE programs can be estimated. Impacts can be broken into three scenarios.

  • Worst case scenario involves rate increases assuming all demand growth and costs are built into current IRPs such that the EE programs represent reduced demand against static fixed costs.
  • Best case scenario generates price reductions from substituting EE at 3.5 cents per kWh for all new demand growth and assuming no negative fixed costs penalty.
  • Most likely scenario where a portion of the negative fixed cost impacts on rates would be mitigated by avoided new plant construction costs.
Table 2 provides a view of scenarios one and two and a composite view of rate impacts assuming the fixed cost penalties and the EE cost benefits occur together. Note that Scenario 1 shows impacts on usage sensitive kWh rates on a worst case basis -- no avoidance of fixed costs. Scenario 2 is best case and assumes every avoided kWh through EE investment offsets additional investment in fleet generation (zero fixed cost penalty).



The composite view (which is not Scenario 3), on the other hand, shows a rate per kWh equivalent as it prices into the mix the cost of kWh avoidance through EE programs. As such, the composite view is not providing an estimate of the per kWh rate that IOUs would be charging customers, but rather a proxy for the implicit rate customers will experience through combined kWh and EE purchases.

Scenario 3 involves assuming when the additional fleet generation investment becomes 'avoided' allowing for a reduction in the fixed cost penalty. This analysis would need to be done on an individual IOU basis. However, in looking at the total energy market in the US economy, it is logical that the rate of avoided investment would become 'smooth' due to the large numbers of utilities involved. Another interesting study would be to understand this effect better in order to predict the impacts of national EE policies that cross many utilities versus decisions impacting one IOU at a time.

Table 2 shows that rate impacts can vary between raising 15% or falling 10% with a composite view showing 5% price increases over 10 years. Considerations impacting the composite view are the pace of fleet generation avoidance and the impact of increasing demand in EE programs on the cost effectiveness for EE. Each of these dynamic impacts merit additional research.

People will have differing opinions on how impactful a 5% price increase over ten years will be on consumers. Given the increasing environmental costs within the energy industry going forward, this level of price increase appears to be modest.

Impacts on Consumers. Perhaps the most contentious aspect of the fixed cost problem is the differential impact on consumers associated with IOU DSM programs. Customers that take advantage of DSM programs generally see their overall energy bill reduced. Costs not recovered directly from DSM program customers get spread onto general rate base customer through either EE cost recovery charges or thorough the per kWh rate like the fixed cost induced rate increases discussed above. This asymmetric impact causes significant concerns with consumer groups based upon equity and fairness considerations.

In the case of DSM programs, a solution must be found where the consumers that benefit are able to offset the additional costs of consumers that are harmed. This is also an area that has received considerable attention over the last several decades through debates on the appropriate tests to use for approving DSM programs. Policy solutions that address these equity considerations while working to optimize EE investments appear to be few in number.

Conclusions. The energy industry indicates the presence of significant market failures by the modest growth in IOU-based DSM programs relative to the significant cost advantages of EE over additional fleet generation. Regulatory structures common within the industry provide an unexpected challenge of increasing usage sensitive rates over the short to medium run when additional DSM programs are offered. The size of the fixed cost impact can be fairly easily estimated and posed in the form of an elasticity. Additional study is needed to verify the appropriate range for the elasticity impacts.

Using a highly simplified analysis, the combined fixed cost impact and the benefits of lower EE costs produces an estimate of 5% increases in price for kWh equivalents, in total, over a 10 year horizon if all projected demand growth in the US economy is supplanted through additional DSM programs. There has been no attempt in this paper to demonstrate that this level of DSM penetration is feasible. However the recent McKinsey study and a variety of state DSM feasibility studies indicate that the additional DSM penetration of 16.4% over 10 years is at least feasible. The challenges for regulators are many. Two significant challenges are: 1) finding ways to incent IOUs to invest more in DSM programs in order to begin correcting the market imperfections; and, 2) addressing equity concerns associated with pricing impacts while moving to optimize DSM investments.

Additional Research Areas. Developing policy choices that mitigate the fixed cost penalty from DSM programs is the most impactful area for additional study. Policy implications from adopting straight fixed/variable pricing structures and implementing programs that allow for a transfer system that addresses equity concerns need to be researched on a broader scale.

The impact of significant growth in DSM program investments on costs is worth additional study. Technology adoption curves often show declining costs associated with a growth rate of the magnitude studied here. Growth should lead to declining returns as more marginal DSM programs are implemented and this needs to be understood.

The 'smoothing' benefits of looking at demand growth nationally rather than on an individual IOU basis would also be interesting. This work would allow for estimates of the fixed cost penalty nationally. Irrespective of this work, however, the impacts on customers will still boil down to individual IOU level studies.

 
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Reader's Comments

Date Comment
Bob Amorosi
11.2.09
Brooks,

Fascinating and enlightening article. It may also be useful to compare your analysis results with what has been happening here in Ontario Canada.

Ontario's local utility companies are all distribution-only companies, with generators set up as separate entities. The energy costs paid to generator companies are simply a pass-through to consumers on their utility bills shown separately from "delivery" charges the local utility company uses to pay for their fixed costs. Local utility companies are then given the responsibility of implementing DSM programs because they are the interface from the grid to all customers.

An example of a DSM program in Ontario has been the residential communicating thermostats for reducing peak demand, particularly by cycling one's air conditioning in summer months. They are offered free including free installation to any residential customer interested in having one, promoted to the public by advertising them as an automatic way to marginally lower your energy bills in the summer months. They are controlled by the utility companies using specific systems set up in their offices, and typically communicate with the thermostats over the pager radio system.

The interesting difference here is that Ontario's distribution-only utility companies would normally refuse to fund this program themselves, because to do so they would have to apply to Ontario regulators for substantial unpalatable rate increases in their delivery charges to pay for it. So instead Ontario's government has doled out substantial grants to our utility companies to implement them. The grants pay for all the technology, customer site installation costs, setting up the office systems, and hiring any additional utility staff to run the systems.

It is clear that utility companies MUST be allowed to make additional money from investing in DSM or EE programs through fundamental regulatory reforms, otherwise the investments are not going to happen.

Harry Valentine
11.3.09
There was a time when noted economist Arthur Laffler argues for SUPPLY SIDE MANAGEMENT . . . it later became obvious that SSM had numerous drawbacks. DEMAND SIDE MANAGEMENT (DSM) is best suited for big power producers that operate in an economy that undergoes little upheaval. The North American economy is now reeling as a result of the after-effects of the Federal Reserve run the printing presses to an excess.

The manufacturing sector of the economy as well as the commercial sector are both major consumers of electric power and both sectors have shrunk. Earlier projects and forecast in regard to future demand for electric power in regions like Ontario became grossly inaccurate. The down turn in the economy had reduced corporate tax revenues in a jurisdiction like Ontario by 48%. Ontario is a distorted power market due to excess government regulation.

Both SSM and DSM have their drawbacks and those drawbacks will become very obvious as the economy contracts even further and governments like Ontario become restrained in their ability to subsidize certain segments of the power generation sector.

Bob Amorosi
11.3.09
Harry is correct about the government of Ontario's future ability to subsidize certain segments of the power sector. Indeed it is facing a huge shortfall of corporate tax revenues this year as a result of the hammered economy, and a large portion of that lost revenue is never coming back as the economy recovers either because much of it came from jobs and manufacturing companies that have now disappeared from Ontario permanently.

Ontario's budget deficit when including lost personal taxes and lost sales taxes is now well over 20% of Ontario's total spending, and climbing. Ontario however is not alone, most other Canadian provincial governments and Canada's federal government are facing similar size deficits as a percentage of their total budgets. I'm sure there are similar disasters in the making among many US state governments and the US feds too.

Nevertheless, DSM is being encouraged on wide scale in both the US and Canada particularly with the adoption of smart grid, and that includes applying it to small residential customers. With increasingly larger numbers of small power producers appearing like renewable energy generation sources, their intermittent nature makes DSM viewed as much more necessary to deal with them.

This article focuses on the economics of utility companies or customers paying for widespread DSM investments, but my point is this will never happen on a wide scale under the current regulatory regimes our utility companies are forced to operate under. When the government subsidies eventually stop in Ontario, or the handouts stop someday from Washington, look for DSM investments to evaporate until utility company regulation changes.

Len Gould
11.6.09
I agree with the definition of the problem, but consider the proposed solution to be far to simplistic and optomistic.

Dick Maclay
11.10.09
The fixed cost problem with respect to generation should disappear in the Ontario case since the distribution utility does not have a fixed generation cost. That is the case unless all energy and capacity are procured through long-term contracts. More generally, the problem goes away if a utility that implements DSM while not capacity short turns around and sells its capacity for the short-term or medium term. Fixed costs can be avoided. It is fixed thinking that is the problem here.

In any other industry we would not ask a supplier to compete with themselves. Reducing peak cost exposure would be offered by companies essentially competing with power generators and distributors. It does not work here due to average cost pricing imposed by regulation. If retail prices reflected the true cost of meeting the peak, with a liquid market for power, then markets would function. Given a chance to see prices that did not lie about costs utility customers would spend their own money, not other cutomers' money, to avoid high peak prices. So.... lets get the label right. This is not a market failure. It is a regulatory failure to allow a functioning market.

Jack Ellis
11.10.09
Dick has it right.

If demand response and energy efficiency are worthwhile objectives, we need to start by making sure consumers pay sensible (in the economic sense) prices for electricity that are based on current costs, since all of the alternatives they have to evaluate are also based on current costs. Next, we need to provide customers with competitive alternatives that are NOT under the control of their local utility for products and services that can help them reduce their consumption.

It's pure fantasy to think the same firm that sells electricity is going to be as aggressive about promoting DR and EE as a firm that competes with that seller. I say this not because I think utility employees are heartless ogres, but because they have the same difficulty resolving conflicts of interest as the rest of us do. Asking a utility to sell a product on the one hand and promote lower usage of that same product is a clear conflict of interest.

It's silly the way we throw out the classical economics playbook when talking about electricity. Access to cheap electricity is clearly viewed by policymakers and consumers as an entitlement, yet policymakers insist, through their emphasis on DR and EE, that electricity is a scarce resource. There's a basic disconnect here. If we want conservation, then the price has to be high or most folks will carry on as usual. If we want the commodity to be cheap, then let's stop wasting money on schemes to help consumers use less, because they are largely going to be a waste of time and money.

I have a little different view about mandates like appliance efficiency standards, insulation standards, and the possibility of requiring appliance makers to build smart appliances that can respond to price and other signals at the the option of the device owner.

Kevin Lawless
11.10.09
A few comments:

First, the costs of utility implemented EE programs only consider the costs that are incurred by the utility. This leads to unduly large differences in the cost of EE vs the cost of generation. We need to carefully consider the costs that consumers and businesses bear (investment and sometimes O&M)when a utility program covers only a percentage of the full investment. There is often a tendency because of this to understate utility EE program costs.

Second, the real competitor for utility based EE isn't generation but the cost of implementing much stricter energy codes and standards. Usually these are much less costly than utility programs.

Third, the argument that utilties have an inherent discincentive when faced with selling more electricity or implementing EE programs applies to other industries as well. In particular, it applies to health care, so should we split in the medical profession between those who perform preventative health care from those who have the incentive to do procedures...?

Dick Maclay
11.10.09
Kevin, my primary care doctor is not a surgeon and has recommended more than once to consider surgery as a last resort. He also has stressed maintaining blood pressure and chloresteral in accepted limits, along with other preventive measures. So, if your primary care doctor is not working to keep you away from the hospital and procedural oriented doctors, get a new primary care doctor!

You raise a good analogy if we apply it properly. The primary care doctor is like your independent energy services company that works to get your business by working with you to find the right mix of preventative care (energy efficiency) and procedures (power purchases). Oops, we don't have an independent energy services company in our electric industry structure. Lets take your thought to its logical conclusion and restructure the electric industry to be more like health care.

Note: This is not an endorsement of the health care industry. But it is an indictment of the electric industry.

Bob Amorosi
11.11.09
Dick says it all with his statement "It is a regulatory failure to allow a functioning market." And guess what, regulation is intentionally designed as a failure in a sense, to effectively prevent a functioning market. This is because a common purpose, among others, for regulation is to intentionally shield consumers from real-time prices. The fear has always been the general public could never reasonably handle the fast changing real-time price nature of generated electricity.

This is the underlying reason why I believe Len Gould's proposals for an Independent Market for Every Utility Customer (IMEUC) detailed on this website is worth considering as a way out of this problem. It would at the very least expose everyone to real-time prices, and more importantly equip consumers with the proper high-tech tools to properly deal with real-time prices.

Without something similar to or the same as Len's IMEUC, the only other way around the problem in my humble opinion is to change regulation to open the door for utility companies to make money from commercializing conservation technologies, efficiency upgrades, and DR programs. Otherwise not very much is going to change other than the slow rollout of Time-Of-Use billing being enabled by smart meters rolling out.

Bob Amorosi
11.11.09
Kevin makes a valid point about who should bear the costs, using the analogy of preventative health care costs versus fixing health problems after the problems surface.

Governments are slowly recognizing that preventative health care costs can be far less than the costs to dealing health problem costs later. Here in Canada where we have publicly funded health care, this distinction is highly visible. In Ontario for example the province's health care budget is nearly 50% of their entire budget as the single largest expenditure. In times like this with massive budget deficits brought on by the recession, the need to reduce health care costs overall is heightened to unprecedented urgency. And Ontario is waking up, spending much more now on preventative health care measures than ever before.

While I don't like focusing on health care in a website discussion article on the electricity markets, in Ontario there is in fact a direct impact on our energy generation industries by the health care costs. Ontario has taken the unprecedented measure of legislating the complete shutdown of coal fired generation within the next 5 or 6 years for the sole purposes of preventative health care and environmental damage, citing its pollution as a significant root cause of health problems and a big source of carbon emissions. This is all in light of, or should I say in spite of coal being a relatively very low cost source of energy.

It will be even more interesting to see how current electricity regulation practice and markets stand up against the rollout of larger numbers of widespread renewable generation sources like wind, solar PV, and geothermal.

Jack Ellis
11.11.09
The situation with health care is a bit different for another reason: the availability of competitive alternatives. In areas with competitive retail providers (by whatever acronym you prefer), there are likely to be firms that have structured themselves as energy solutions providers and are free to operate as such. This is also the case for health care: if you don't like your doctor you're free to seek another one, (though of course when insurance is paying the bills, consumers have little incentive to use health care wisely).

There are no competitive alternatives for customers of utilities that have a monopoly franchise and operate under cost-of-service regulation. In these cases, it is absurd to expect a utility to act in the best interests of its customers with respect to EE and DR.

Along these same lines, and also somewhat related to the whole carbon question, the California PUC has commissioned research that shows energy efficiency to be the most cost-effective means of reducing carbon emissions in the electricity sector. I can assure you the IOUs are not jumping all over this instead of planning for new transmission lines and power plants.

Bob Amorosi
11.11.09
Jack,

Is it any surprise (to you) that utility companies are not jumping all over EE instead of planning for new transmission and power plants? To repeat what I've been preaching on this website, utility companies will only take interest in EE if they can make money from participating in selling it to customers and making additional money from it over and above their rate base income. Their current regulatory regimes typically do not allow that to happen.

Dick Maclay
11.11.09
Bob, I think you understate the extent of the incentive problem for regulated utilities. In California the PUC does pay utilities some profit on DR & EE. But those profits are short lived, whereas rate base on distribution, transmission and generation goes on for 3 - 5 decades. So while utilities accept profits on DR & EE, and even profess to have their hearts in it when given enough money, they really prefer rate base when you get right down to it. So no reasonable incentive system can make a regulated utility really pursue DR & EE with the vigor competitors would.

Dick Maclay
11.11.09
Bob, I think you understate the extent of the incentive problem for regulated utilities. In California the PUC does pay utilities some profit on DR & EE. But those profits are short lived, whereas rate base on distribution, transmission and generation goes on for 3 - 5 decades. So while utilities accept profits on DR & EE, and even profess to have their hearts in it when given enough money, they really prefer rate base when you get right down to it. So no reasonable incentive system can make a regulated utility really pursue DR & EE with the vigor competitors would.

Bob Amorosi
11.11.09
Dick,

Perhaps I may very well understate the incentive problem. Aside from presenting much more incentives to utility companies, I am also suggesting presenting utility companies true competition for income from getting involved much more in (selling) mainstream DR and EE. They would get paid for DR and EE by customers, not by government handouts.

For example a utility company might want to get into the business of selling consulting advice to customers doing building energy audits, or even possibly selling industrial / commercial DR technologies, and possibly in-home consumer devices for HANs. The latter is analogous to our CATV and telephone companies who provide consumer boxes to enable optional services that some but not all customers pay extra for. It might even include selling smart consumer appliances some day that have built-in DR communications with the grid.

In selling smart consumer appliances utilities would automatically be competing with the likes of Home Depot and other private sector businesses. But if you think about it, utility companies are in a great position to compete very fiercely. Firstly they have a direct marketing pipeline with literally everyone on the grid having already established a billing account typically with a mailer program or web account with them. Secondly, they would be in a position to gather detailed energy audits for any customer from collecting smart meter interval data, and in theory be able to show customers the savings they have realized after adopting DR and EE upgrades sold to them.

I suppose maybe I am dreaming here, since most utilities are probably very comfortable with continuing to just provide energy and nothing else to customers, and probably enjoy the lack of true competition. The last thing they likely want to do is transform their businesses into the Home Depot or Best Buy type of retailers of new technology and services to residential customers.

BTW Len Gould’s IMEUC proposal is quite radical, but if I understand it correctly, it includes fostering much more competition amongst generators and transmission and distribution.

Dick Maclay
11.12.09
Bob, I think you understate the extent of the incentive problem for regulated utilities. In California the PUC does pay utilities some profit on DR & EE. But those profits are short lived, whereas rate base on distribution, transmission and generation goes on for 3 - 5 decades. So while utilities accept profits on DR & EE, and even profess to have their hearts in it when given enough money, they really prefer rate base when you get right down to it. So no reasonable incentive system can make a regulated utility really pursue DR & EE with the vigor competitors would.

Dick Maclay
11.12.09
Bob, I think you understate the extent of the incentive problem for regulated utilities. In California the PUC does pay utilities some profit on DR & EE. But those profits are short lived, whereas rate base on distribution, transmission and generation goes on for 3 - 5 decades. So while utilities accept profits on DR & EE, and even profess to have their hearts in it when given enough money, they really prefer rate base when you get right down to it. So no reasonable incentive system can make a regulated utility really pursue DR & EE with the vigor competitors would.

Jack Ellis
11.15.09
Bob,

I'm not at all surprised that utilities are paying lip service to DR and EE. I agree that the incentives available to utilities for EE and DR are far less attractive than the long-lived earnings stream from generation and T&D assets. However I am also largely convinced at this point that most utilities are incapable of transforming themselves into energy service companies of the kind that could provide EE and DR products and services.

There's no reason utilities should not be allowed to compete in this space, but only after new entrants had an opportunity to become firmly established. More importantly, regulators would have to change the way electricity is priced so that it more closely reflects the marginal (variable and fixed) costs of production. Otherwise, capital investments on the customer side of the meter will never be competitive with gen, T&D assets that are valued for the purpose of setting retail prices at a combination of historical capital and current variable costs. Finally, in market areas with independent grid operators (IMO, PJM, CAISO, MISO, ERCOT, ISO NewEngland), locational marginal prices energy prices to reflect all wholesale costs. There would be no capacity markets and no reservation payments to provide contingency reserves. Energy prices would be higher and more volatile, but consumers with the sophistication, means and inclination would be able to fully avoid those costs to the extent they reduce energy consumption at critical times.

Bob Amorosi
11.16.09
Jack,

I agree "regulators would have to change the way electricity is priced" to allow utilities to compete effectively in the EE and DR commercialization space. In fact, regulation of utilities would have to change completely to allow them to raise money from anything over and above rate base income, which is one of the messages I have been repeatedly saying on this website.

Shielding consumers from "higher and more volatile energy prices" that would result are precisely one of the common purposes behind electricity price regulation, so I don't see it happening without large political shifts in the direction of regulators. I guess it would have to start with swaying our politicians in governments, so it's not likely to happen anytime soon. It's unfortunate because adopting Len Gould's IMEUC proposals, or something similar, could have provided the necessary hi-tech tools to consumers to deal with higher and more volatile prices.

Whatever happens in the coming years for EE and DR, I expect our utility companies’ involvement in them will be a slow evolution and not a revolution, driven mostly by either government handouts or alternatively painful rate increases sanctioned by governments.

Jack Ellis
11.16.09
I am seriously considering writing an article that challenges the conventional wisdom on retail electricity pricing. I'm not convinced that using current cost is the right thing to do but in the process of thinking through some of the pros and cons, it occurs to me that switching over to current cost pricing could ultimately drive down both the cost and the retail price of electricity in the same way that lifting price controls on oil and natural gas in the early 1980s resulted in dramatic reductions in the cost of those commodities that lasted for decades.

Of course, merely submitting such an article for publication runs the risk of a good old fashion lynching (death at the hands of a mob), but then again where's the fun in life if once can't live dangerously every now and then.

Len's IMUEC idea or something like it (Ed Cazalet and I were suggesting a similar concept back in the late 1990s) is the only way ideas like demand response and PHEVs have any chance of working.

Len Gould
11.20.09
FWIW, I basically agree with all commenters. My position is that

a) price-regulated monopoly electric utilities are bad for society because their incentives are pointed in the wrong direction (i. the higher they can get their costs, the more profit the shareholders make ii. the more electricity their customers use, the more profit. iii. the greater proportion of electricity is used on-peak hours the more profit.) It's so wrong it's hardly even close and would be laughed out of the market design conference if it wasn't already in place and 100 years old.

b) any system which is planned to replace full price-regulated monopoly should satisfy the following requirements, in order of importance: 1) must provide for new/replacement generation builds to be done in large increments in advance of any of the new capacity being required. 2) must make provision for supplier entities of all sizes to compete on an even footing, from large nuclear to microCHP to solar PV rooftops. 3) Must provide to integrate large amounts of PHEV battery charging and perhaps return in emergencies, at random locations, with billing going to the auto owner and not the receptacle or meter owner. 4) Must provide sufficient forward planning time so that ISO's can prepare dispatch orders far enough in advance so that generation can properly plan. 5) Should provide price penalties (adders) when demand curve is sloping upward, equivalent price subsidies when demand curve is sloping downward, revenue neutral overall.

If that can be done properly (fairly for all customers and at minimum overhead cost) with something less than IMEUC then perhaps IMEUC may not be required, but I've yet to see any workable suggestion.

sherry spensor
7.14.10
As the towns and cities 642-661 of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, 642-681 miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of 642-691 flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their 642-736 whereabouts for the convenience of the customers.

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