2017 Top Voices of your Utility Business Network Community
Your Utility Business Network community brings together senior decision makers, like you, to connect around strategies and business trends affecting utilities. Over the past year, you have brought influential conversations to the group including the new challenges facing legal and regulatory bodies; tactics on how utilities are improving interactions with their customers; and one of the most important collective of human resources talent for the power industry.
I am proud to feature your community’s top voices from 2017:
John Egan | President, Egan Energy Communications
Top Post: “Holy Kilowatts, Batman!” So What’s Your Story?
One thing most readers may not know about John:
My early career plans involved joining the CIA or State Department with the goal of helping solve the Israeli-Palestinian conflict. But those agencies had little use for a Middle Eastern case officer/analyst who didn't speak a Middle Eastern language. Fortunately, as I was failing my Arabic language classes, I fell in love with writing.
John's favorite story of 2017:
On a strictly quantitative basis, a post from February, "Three Fast Ones: Snapchat, Social Media and Storytelling," received the most opens (32.5%). On a more qualitative basis, another early 2017 post, "Where Were You the Day the News Died?" resonated deeply because I have been a reporter, the news media is under intense scrutiny now, and the thought for the post came to me after listening to Don McLean's song, "American Pie."
What story fell flat in 2017:
Like any writer worth their salt, I would hesitate to say a story fell completely flat, but my December blog post, "You Wanna Be Right, or Understood, in Your Customer Communications?" did draw the fewest "opens" of any post that year. However, I did receive some encouraging feedback from some readers.
Important stories, from John, to watch for in 2018:
Social Media--the God that Failed? that will be posted at the end of Jan.
Melissa Bailey | Media and Public Information Manager, SoCalGas
Top Post: University of California-Irvine and SoCalGas Partner to Design “Advanced Energy Community”
What she writes about:
Melissa brings exciting news about what’s up and what’s next for SoCalGas to the Energy Central Communities. She has reported on her company’s partnership with the University of California-Irvine to create an Advanced Energy Community as well as their work with the U.S. Department of Energy’s National Renewable Energy Laboratory.
Melissa's favorite story of 2017:
The successful installation of a novel bioreactor system to test power-to-gas technology at the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) in Golden, Colorado.
Important themes, from Melissa, to watch for in 2018?
California and many other states and municipalities want to increase their use of renewable energy, and will be looking to increase their ability to store solar and wind power. SoCalGas’ research with the University of California-Irvine has shown that power-to-gas energy storage technology can increase the use of renewable energy and can be an important component in meeting clean energy and greenhouse gas reduction goals.
Benoit Marcoux | Executive Advisor, Private Practice
Top Post: Strained Customer Relationships in the Future of Electric Utilities?
Benoit's Best writing time:
In the evening, with a glass of wine.
How Benoit measures success:
Likes or re-shares.
One thing most readers may not know Benoit:
My earliest memory, when I was 2 or 3 years old, is when I put a screwdriver in a electricity socket. It sparked and I ran to my mother’s skirt. Perhaps this is what got me interested by the electricity industry...
Best book read in 2017:
The Compelling Communicator, by Tim Pollar and Homo Deus by Yuval Noah Harari.
Important stories, from Benoit, to watch for in 2018:
The growth of renewables in China.
Engage with these and other Utility Business community members. Read, post, share and communicate today.