Seven Influencer Marketing Trends To Watch For In 2018
'Tis the season to look ahead to 2018. This Forbes article discusses seven likely marketing trends that will be important in the year ahead. Paid media will be on the rise, as will the use of so-called experiental marketing, which is a fancy way of describing event marketing. Although utilities don't market themselves the same ways consumer-oriented companies do, there are some similiarities worth exploring
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