How To Optimize Your Public Relations In The Digital Age
The end of any year is a time for navel gazing, and Dec. 31, 2017 is no exception. This Forbes article discusses ways to optimize your utility's public relations campaigns, noting that the PR world is changing. The new world of PR includes a greater emphasis on social media, as well as a greater reliance on video and other forms of electronic communication. Remember to always consider the latest advances in technology when planning a PR program.
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