The Five Biggest Public Relations Disasters Of 2017 (And What You Can Learn From Them)
Don't let this happen to your utility: Forbes highlights the five biggest public relations fails of 2017. While none of them happened to utilities, who tend to keep a low profile, the article is must reading; PR disasters can come from anywhere, even when the intentions are good (see the item about Adidas for a perfect example), so always be on the lookout for unintended ways that your various communications programs can be misinterpreted.
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