Energy Adviser: Field trips generate interest in electricity
As newspapers cope with more and more limited staffing, a need's been created for content. Clark Public Utilities in Vancouver, Wash., helps fill that gap in the hometown paper ("The Columbian") by providing a column called "Energy Adviser" that discusses assorted energy-related topics. This is a perfect way to claim some spotlight for your utility. This is a win-win situation -- the utility gets some publicity, while the newspaper fills space with strong content.
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