Crock-Pot's Response to Its Tragic Role in 'This Is Us' Is a Lesson in Smart PR
Not too long ago, I wrote about Rival's quick response when Crock-Pots were unfairly fingered as the cause behind Pearson family patriarch Jack Pearson's death in a fire. This article in Inc. goes into detail as to why Rival's response to its crisis was near perfect. As always, a quick response is important, along with a sense of empathy. If you find your utility in a critis situation, you should pursue a similar plan.
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